The item of popular culture I chose to analyze is the Apple iPod. On October 23, 2001 Apple released a new hand held MP3 players called iPods. They all can do the same things from playing music to storing pictures and movie files (Wikipedia, 2009). Along with the iPod release Apple also released the iTunes software. The iTunes software is a way to transfer music, game, and movie files to and from an iPod. In addition to that iTunes is also a virtual music store where you can purchase songs, movies, and games making it convenient for it users to get their products when they need them from home (2009).
Since its release the iPod has won several awards that included engineering excellence, to most innovative audio product, to fourth best computer product of 2006. It has also dominated the sales of all digital music players and Apple reported in 2007 48% of its $7.1 billion came from iPod sales (Wikipedia, 2009). In reviews people said they liked the way the iPod looked because it had a clean simple look whenever you looked at it. The iPod isn’t just used as an entertainment device either. In Glasgow Scotland the iPod is used to train new employees at Western Infirmaries (2009).
When the iPod was advertised it was featured in TV commercials, on posters, and in print ads. Its most famous commercial was the one where silhouettes of people were in front of a colored background holding their iPods and dancing to their music (Wikipedia, 2009). Only minor problems were ever reported by iPod users. There were problems with the battery lifespan being too short when it first came out and some people even questioned its durability which still plagues them today (2009). Other than that people all over the world still purchase the iPod and its various models.
iPod. (2009). Retrieved April 5, 2009, from wikipediA: http://en.wikipedia.org/wiki/IPod
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